Claris.
Working with Siegel + Gale, the brief started with transforming the current FileMaker brand into something that accurately represents its business offerings, customers and values.
The logo we developed complements the Claris name and speaks to the idea of shining a light on what users are capable of achieving with the Claris platform. It is supported through the visual system that includes graphic elements, colors, photography, typography, and computer-generated artwork.

The visual relationship of the nested shapes intentionally captures how the Claris platform facilitates seamless integration of various components and data sources. Additionally, the deliberate composition of elements facing each other speaks to creating resilient connections and enabling collaboration.








