Toyota Hybrid Life

The Hybrid Life event was designed to educate/inform visitors the benefits and efficiencies of using a Hybrid vehicle in all environments. This means you can take that long overdue ski trip in your hybrid, knowing that the elements won’t be much of a factor. You’re always at ease wherever you go because you know the hybrid battery is backed by a reliability of Toyota. 

A variety of social influencers were invited to experience first hand a thrilling driving event that they would never have had on their daily drive. A professional driver would explain the hybrid system functionality and how it works on the multi-terrain vehicles. Each vehicle had a special course designed for its specific functions and capabilities. 

Three distinct interactive installation were created to highlight the benefits of owning a Toyota Hybrid vehicle.